Amazon unleashed a scorched-earth policy in their ongoing war to destroy bricks and mortar bookstores, like Village Books. Announcing unprecedented discounts--$4 to $5 below what WE pay for the books--the behemoth made clear that, with predatory pricing, they intend to destroy everything in their path to world domination of the book business.
Click here to read the story, as it appeared in our trade eNewsletter, Shelf Awareness.
Now, we can certainly understand why you might be happy to pay much less for books, or anything you buy for that matter. However, you also know that there's a hidden cost in low prices--no more community bookstores (or other locally-owned, independently operated businesses, as Amazon sells just about everything these days), control by one entity of what will be published--a serious attack on the heart of democracy, and the fact that once companies have a monopoly they always raise prices.
We appreciate the support you've shown for local businesses who support the cultural and economic heart of this community. We hope you recognize this latest tactic by this greed-crazed corporation as an attack on you and your community, as much as it is an attack on local businesses. You can vote with your dollars for what you want your community to be. You can also let Amazon know what you think of their tactics.
Thanks once again for your business. We hope we're here to serve you for a long time. It really is up to you to help decide that.
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Chuck & Dee and the entire team at Village Books & Paper Dreams